Disappointed with bland imitations that copied milk products suggested by other design companies, client wanted something original that stood out on the shelf.
Bottle aesthetic design
Push product as eco-conscious rather than the client’s original idea to market as organic because even though under Thai law it could be promoted as organic, not all the ingredients are 100% organic. By doing so, this reinforces brand credibility and customer loyalty. Glass bottles were not a viable option so I suggested using PET plastic, a BPA free safe plastic, and a buy-back recycle program. This completed stage 1 of the product launch, watch this space for more!
November 18, 2019