Quest Complete !

It’s nuts… not dairy!

Disappointed with bland imitations that copied milk products suggested by other design companies, client wanted something original that stood out on the shelf.

Objectives

Brand positioning
Bottle aesthetic design

Solution

Push product as eco-conscious rather than the client’s original idea to market as organic because even though under Thai law it could be promoted as organic, not all the ingredients are 100% organic. By doing so, this reinforces brand credibility and customer loyalty. Glass bottles were not a viable option so I suggested using PET plastic, a BPA free safe plastic, and a buy-back recycle program. This completed stage 1 of the product launch, watch this space for more!

client

Nutmate

Date
Category
Branding, Design